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CRM software for Pharmaceutical companies

CRM Business objectives

	Medical representatives management

	Supplier relationship management

	Marketing management

	Customer interactions history

CRM Business objectives:

Medical representatives management:

1. Planning medical representatives’ visits taking into account routs and doctor categories.
2. Analyzing visits by each medication, medical representative, region and city.
3. Control over the marketing expenses.
4. Single source for marketing literature.

Supplier relationship management:

1. Deliveries planning.
2. Analyzing sales by regions.
3. Credit control.

Marketing management:

1. Tracking competitors.
2. Customer segmentation.
3. Targeted marketing campaigns.
4. Control of the marketing events budget.
5. Market volume analyzing.

Customer interactions history:

1. Hospitals and doctors single database.
2. Tracking doctors’ loyalty to medicines and company.
3. References (loyal doctors) database.

Featured CRM project description